Mistra Environmental Communication Refraiming communication for sustainability
Since 2021 Färgfabriken has been participating in the Mistra Environmental Communication research project led by SLU in Uppsala. The focus of the research program is to explore an inclusive understanding of environmental communication.
The programme addresses five major fields of environmental communication practice, including government-led dialogue, consumption, science and knowledge co-production, organisational networks in market contexts and arts and the media.
In the field of art and media, which is where Färgfabriken participates, we study how different discourses and worldviews compete with each other, sometimes even fighting each other, in order to become or remain the dominant perspective for how we interpret the world.
Mistra Environmental Communication draws on a transdisciplinary approach. It is led by SLU and includes 28 social partners involving researchers from a range of disciplinary back-grounds as well as non-academic partners representing crucial actors in wider society to harness existing thinking, co-develop new insights and approaches and translate these into communication practice. Färgfabriken is part of the focus area art and media. This focus area is led by Nico Carpentier at Charles University in Prague.